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Weekend Box Office: Paranormal Activity 3 Sets October Record with $54M Opening

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So it seems the creators of the Paranormal Activity series have struck box office gold once again, breaking the record for the best October opening ever with $54M weekend.

The marketing for the Paranormal Activity series has always been what has helped give the series boost and it seems to have worked again. This third film only cost $5M (not including marketing) and has already brought in $80M worldwide.

When the original movie in the series only cost about $15K to make and brought in close to $200 million worldwide, there was no doubt we would see a couple of sequels and each one has continued to bring in the money. Most credited the phenomenon with the "smart" marketing of the movie, with one of the most well known trailers just showing the crowd flinching and screaming while watching the movie.

The only other new wide release was Three Musketeers (3D) which did not fare too well with only an $8.8M opening weekend. The Musketeers are performing well oversees and could possibly still salvage the product cost.

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